Quality service delivery in retail banking industry is not an optional competitive strategy which may, or may not, be adopted to differentiate one bank from another: today it is essential to corporate profitability and survival. In the highly competitive banking industry, the success and failure of a business organization depends on how well it satisfies the needs and wants of customers. Service quality, corporate image, and price were addressed as determinants to investigate their correlation with customer satisfaction and service loyalty at the bank. However the results indicate service quality as the most determinant for both customer satisfaction and service loyalty to one’s bank.